Seeing throught your
People believe that the decisions they make are rational. In reality, emotions greatly influence, and in many cases determine our decisions.
We all know that understanding a product’s value proposition, the rational reason for choosing your product, is critical - but it is insufficient. As The Economist stated in an article related to advertising titled Nothing more than feelings: “an understanding of consumer purchase behavior must be based on knowledge of human emotion & include the paramount influence that emotions have on decision making.” Our methodology is designed to understand the balance that must be achieved between the rational and the emotional at each step of the customer purchase process. Traditionally marketers segment their customers in terms of demographics and psychographics. We add an additional layer; personality types to tap into their intrinsic motivations. We have a team of psychologists and anthropologists, as well as marketing folks, with the goal of helping our clients see through their customers’ eyes.
THE USE CASE
Understanding behaviors, needs and motivations.
User research ongoing activities to indentify new products pr services orpotunitites for an international and lager format printing organization based in Barcelona.