Test to ensure your digital products
fullfil user needs.
Our goal is to validate a user experience that ensures our client’s business requirements are met, while providing users with a product that’s compelling to use.
Neuro Usability (UX) Research transcends the traditional interview-based approach to UX research. We help you capture the subtle and implicit forces that truly guide your visitors along the path to conversion. By combining brain wave activity (EEG), Eye Tracking and GSR, we are able to assess people’s true on-site usability experience. Together, these technologies unravel the complete story of how visitors interact with your content, as well as each element’s reflection in the brain.
Neural and biological measures remove the need for questions. We can now register the true moment-to-moment response while people are interacting with your website. This flows into rich actionable insights that will soar your conversion rate.
THE USE CASE
Seeing throught your customers’ eyes
AMYC-LAB has created a unique usability lab combining brain wave activity analysis, eye tracking and GSR to transcend the traditional interview-based approach to UX research.