WORK

RETAIL

Software design & development for a japanese vending machine.

We all know that understanding a product’s value proposition, the rational reason for choosing your product, is critical - but it is insufficient. As The Economist stated in an article related to advertising titled Nothing more than feelings: “an understanding of consumer purchase behavior must be based on knowledge of human emotion & include the paramount influence that emotions have on decision making.” Our methodology is designed to understand the balance that must be achieved between the rational and the emotional at each step of the customer purchase process.

PRODUCTS

CAJEROS SEGURIDAD

MAQUINA DE PREPAGO

MAQUINAS DE CAMBIO